AZ
Yuxuan (Adam) Zhang
Senior Growth Strategist
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8+ YEARS OF MEASURABLE ECOMMERCE & SEO GROWTH

Scaling Brands via Data-Driven SEO &
AI-Powered Growth

Hi, I'm Adam Zhang — a Senior Digital Growth Strategist (UBC Marketing) combining enterprise SEO rigor, AEO (Answer Engine Optimization), and paid acquisition to deliver high-ROI scaling.

Explore 5 Key Projects
UBC Marketing Grad Toronto / Vancouver, Canada Schema & AEO Specialist
Adam Zhang Professional Headshot
Verified Execution 8+ Yrs Exp
Performance Index +121% YoY Growth
SEO Traffic Scaled 87% Accounts Growth
ROAS Optimization +35% Lift
$15M+
Annual Revenue Contributed

Multi-brand paid media & store scaling

300+
SEO Campaigns Managed

85%+ keyword ranking improvement rate

+187%
Max Conversion Rate Boost

A/B testing, CRO & landing page strategy

50+
Shopify Stores Built

Full-stack setup, liquid & CRO architecture

Featured Portfolio

Case Studies & Proven Growth

Real-world campaign breakdowns across enterprise localized SEO, rapid eCommerce launches, and multi-channel paid acquisition.

eCommerce Scale 2022 - 2024
Nobaday Campaign Preview
Zoom
Shopify Google/Meta Ads Klaviyo Email

Nobaday Snowboard & Lifestyle

Executed end-to-end digital growth spanning SEM, SEO, paid social, and remarketing workflows. Engineered the iconic "Nobaday Mystery Box" campaign to systematically liquidate overstock inventory.

+121%
Online Conversion
+41%
YoY Sales Growth
$100K+
Cleared in 1 Wk
  • Lifted returning customer rate by 39% in 30 days via cross-channel engagement.
  • 50%+ conversion improvement through remarketing segmentation across Meta & Google.
Enterprise Localized SEO 2020 - Current
Yellow Pages Campaign Preview
Zoom
SEMrush Screaming Frog Schema / AEO

Yellow Pages Canada Scale SEO Operations

Orchestrated standardized local SEO SOPs for 300+ SMB accounts simultaneously. Spearheaded AEO (Answer Engine Optimization) & Schema.org entity mapping to capture AI feature snippets.

300+
Campaigns Managed
85%+
Rank Improved
+54%
Pages / Session
  • 87% of accounts achieved sustained organic traffic growth via GMB & localized page optimization.
  • Integrated AI tools (ChatGPT/Gemini) to cut keyword audit turnaround times by 30%.
Niche Market Gap Rapid Scaling
Plushy Warmy Campaign Preview
Zoom
Shopify BOGO Creative Ad Design

Plushy Warmy Winter Apparel

Identified an unserved winter ski/outdoor helmet hood market gap. Executed rapid store deployment, custom promotional creatives, and BOGO offer mechanics.

+187%
Conversion Boost
+51%
YoY Sales
+29%
AOV Lift
Zero-to-One Launch Dirt Bike Gear
CC Protectors Preview

CC Protectors

Built a high-converting niche store specializing in dirt bike protective apparel and body armor. Implemented custom Liquid theme features and targeted long-tail SEO.

Full-Stack Shopify Long-Tail SEO
Multi-Brand Agency $15M+ Portfolio
AN & Associates Preview

AN & Associates Co. Inc.

Managed paid social operations across multiple brand properties. Built and maintained 50+ Shopify stores while training internal teams for maximum ROAS.

$15M+ Contributed 50+ Stores
Technical Capability

Full-Stack Digital Growth Toolkit

SEO & AEO Growth

  • • Local SEO & GMB Mapping
  • • Schema.org Entity Optimization
  • • Technical Audits (Screaming Frog)
  • • SEMrush & Keyword Strategy

Paid Ads & CRO

  • • Meta & TikTok Ad Scale
  • • Google Ads (SEM & Remarketing)
  • • A/B Testing & Landing Pages
  • • ROAS & Bidding Optimization

AI & Automation

  • • ChatGPT & Gemini Workflows
  • • 30% Audit Speedup via AI
  • • Automated Content Ideation
  • • Custom Prompt Engineering

Analytics & Code

  • • GA4 & Google Search Console
  • • SQL & Data Visualization
  • • Shopify liquid & HTML/CSS
  • • Photoshop & Creative Assets
Career Track

Professional Experience

SEO Campaign Manager

Mar 2020 — Current
Yellow Pages Canada
  • Managed 300+ localized SEO campaigns for SMB clients, achieving keyword ranking gains in 85% of accounts.
  • Optimized site structure and crawlability, boosting pages per session by 54% and reducing bounce rate by 27%.
  • Engineered Answer Engine Optimization (AEO) strategies including Schema.org entity mapping and FAQ markup.

Digital Marketing Strategist (Freelance)

Nov 2022 — May 2024
Nobaday
  • Led SEM, SEO, social, and email campaigns, increasing online conversion by 121% and sales by 41% YoY.
  • Designed "Mystery Box" campaign, clearing overstock and generating $100K+ revenue in one week.
  • Improved conversion rates by 50%+ via cross-platform remarketing across Google, Meta, and email.

Digital Marketing Manager

Dec 2017 — Apr 2019
AN & Associates Co. Inc.
  • Launched paid social campaigns contributing to $15M+ revenue in 2018 with a 35% ROAS improvement.
  • Built and launched 50+ Shopify stores while training social media teams on performance analytics.
Get In Touch

Let's Connect

Interested in discussing growth strategies, SEO opportunities, or scheduling an interview? Reach out directly via Email or LinkedIn.

zhyuxu4@yahoo.ca
linkedin.com/in/adamzh/